About change and reflection. Lots of reflection.

Posted by Elisa Lindstrom on

Almost a year ago I launched a new website. I was so excited. I told everyone. I put it all over my social media outlets. This website would be great. This website would offer prints at any size for my collectors who asked for it. This website would also give me the ability to sell directly online. Wow. I couldn’t believe it. It felt too good to be true. The salespeople at this art website company (nope, not naming names) had me believing all of the hype they were saying about how wonderful it was. How easy it was to use. And I believed them, or, I wanted to believe them. Something in my gut told me something was off.


And then there were problems... lots of problems. Loading the information to the site was incredibly cumbersome. Mind you, I am not shy around websites so this was a surprise. Then there were the sales pitches they wanted me to make which honestly didn’t feel quite right. It felt, for lack of a better term, icky. I would listen to their podcasts and think about how they don’t know the people who like my work. They haven’t met them. But I have. I have met you and listened to you. We’ve met at art fairs, art openings, through individual emails, at community events, at events that have nothing to do with art, and so many other ways. And it got me thinking that this company is not a good fit for my work or my collectors at all.


So I walked away and it felt so good. You know the saying “it’s better to be single than in a toxic relationship”? Well, I think that works for business relationships as well. So now my website has found a new home and I’m pretty happy with it. There are will be no icky sales. There will be easy to use pages. There will be lots of options. It’s in it’s infant stages but feel free to look around and let me know what you think.


Cheers!

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